Websites built to be found,
trusted, and chosen.
A Chicago studio · strategy, brand, website, online payments
Strategy, brand, website, and online payments, built in the right order, judged by one thing: whether it brings you customers.
- Built for mobile, where they’ll find you
- Booking, payments, email: planned before we build
- Tested before it goes live
What the research says
The right website brings customers.
The wrong one sends them next door.
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0.05 sec
How long someone takes to judge your site, before reading a word of it.
Lindgaard, Fernandes, Dudek & Brown, 2006
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87%
Share of people who’ve left a site because it didn’t look trustworthy.
Clutch, 2025 survey of US decision-makers
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53%
People who give up when a page takes over 3 seconds to load on their phone.
Google, mobile speed research
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7×
How much likelier an inquiry becomes a conversation when you reply in an hour.
Harvard Business Review, 2011
What we build
Every site starts with one question:
what should it bring you?
Calls, bookings, or sales? The answer decides everything we design, write, and build.
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Strategy
Where you stand, what sets you apart, and which customers to target.
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Brand
A name, a voice, and a logo, with every file you’ll ever need.
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Website
Built for the phone first, because that’s where most people will see it.
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Online payments
Set up to take cards, deposits, and bookings, tested before launch.
We work like a recording studio
The obsessive part
is ours.
Every take, every mix, every detail nobody will ever see. You never have to sit in the session, learn our process, or manage it.
The simple part
is yours.
A record that took a year to mix plays clean on the radio. What your customer sees just works, first time, on their phone.
Recent work
Any industry. Any size. Same high standard.
Household brands with whole teams, businesses run from a phone, and everything between: a café, an author, a party rental, a cocktail caterer.
The stage changes. The bar never drops.
1 of 4
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Author & book launch
Written By LuxeLIVE
- What they came with
- A book worth a party, a launch date, and tickets to sell.
- What we built
- A launch site that sells the seats and pre-orders the book.
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Mobile bartending
Pynk GinLIVE
- What they came with
- Our founder’s own cocktail business, run from a phone and an inbox.
- What we built
- Services, pricing, and a booking form, one tap from the top.
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Party rentals
Off the Wall BouncersIN BUILD
- What they came with
- Thirty years of rentals and a phone number.
- What we built
- Every rental at a glance, and one step: get a quote.
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Café & wellness
Peace of MineIN BUILD
- What they came with
- Nine things to sell and no front door.
- What we built
- A homepage that makes nine ways in feel like one.
Back
More
I had a clear vision, and she built far beyond it — something more beautiful than I ever imagined. The compliments poured in the day it went live, and the ticket sales came right behind them.
Now my site does the talking,
and the selling.
— Ronnett Hickman, author · Written By Luxe
From hello to handoff
Six moments.
Not six months of meetings.
You run your business. We run the project. Here’s every moment we’ll need you, and when.
Said plainly
What you get,
and what you don’t.
A site that could only be yours.
If it could belong to anyone, it sells no one.
One price, agreed in writing.
No hourly, ever, and nothing billed after the fact. Your site will also need a few outside accounts — booking, payments, email — and we name every one, with what it costs, before you say yes.
Every account in your name.
Domain, hosting, booking, payments: every one opened in your name, every login handed to you. Leave us tomorrow and it all goes with you.
A straight answer.
If what you’re asking for won’t get you the result you want,
we say so before you pay.
No retainers. No upsells. No surprise invoices.
Why Bardroom
We know what it takes to get chosen.
Looking good is where most designers stop. It’s where we start.
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Built for every visitor.
Works with screen readers, low vision and no mouse.
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Fast on a bad signal.
Speed-tested on slow phone connections before launch.
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Right on every screen.
Checked on real phone, tablet and desktop sizes.
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Your Google listing, done right.
Hours, services and photos set up so people nearby find you.
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Built to be found.
Labeled so Google knows what you do and where.
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Photos directed like a brand shoot.
A shot list and branded props, big-brand style.
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Calm when it needs to be.
Less motion for visitors whose phones ask for it.
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Respectful of your customers.
Analytics that count visits, not people.
Who’s behind it
Big-brand thinking, built for
what a small business can actually spend.
Ebony Sims spent a decade marketing brands you’d find in any grocery aisle, where nothing reached a customer until it was right. Then she started a business of her own and learned how quickly people decide from a website alone. Bardroom Brand Lab is where those two lessons meet: every owner gets that same level of care, and every business is treated like it’s her own.Ebony Sims spent a decade marketing brands in every grocery aisle, then started a business of her own. Bardroom Brand Lab brings you what she learned from both, and treats your business like it’s her own.
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The big brands
Mazola, Hostess, and whole teams behind them.
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Her own business
A cocktail company, judged by its website.
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Bardroom Brand Lab
Big-brand standards, for businesses like yours.
Ebony Sims · Founder & Brand Strategist
Cornell MBA, Marketing · Northwestern, Economics
You work with Ebony.
Start to finish.
Where this starts
Ready to be found,
trusted, and chosen?
Let’s work out what your site needs to bring in, then build one that looks the part and does the job.
Book your BBLBBL, as in Bardroom Brand Lab. No surgeon required.
A first real conversation, not a sales call, and a reply within one business day.