Our process
Exactly how a project runs, on one page.
Six moments, five rules, and every date, written down. If anything here surprises you later, that’s on us.
6 weeks
From first conversation to launch, for a typical buildweeks to launch, typically
About 6 hours
Of your time, across the whole projecthours of your time, roughly
1 business day
To hear back from us, every timebusiness day to hear back
The process, start to finish
Six moments. Not six months of meetings.
You run your business. We run the project. These are the only six times we’ll need you.
- 01
A first real conversation.
Not a sales call. We ask what’s actually costing you, and say out loud what we think this work has to do for you. If it doesn’t hold up, we tell you then.
- 02
A set of questions only you can answer.
Your customers, your prices, what you keep getting asked, what you’re tired of explaining. Written down, in your own time. This is the single biggest thing that decides how good the work gets.
- 03
Your material, handed over once.
Photos, your list of what you offer, whatever logo files you already have, and the logins to anything already in your name. One handoff. We chase the gaps ourselves.
- 04
A first look, while it’s still easy to change.
You see how it will look before a single page gets built. You say what you don’t like, we change it, and nothing gets built until your yes is in writing.
- 05
A last look before it goes live.
Prices, hours, phone number, the spelling of your own name. You check the facts only you can check. We check everything else.
- 06
A walkthrough when we hand you the keys.
We sit down and show you how to change the things you’ll actually want to change, and leave you plain-English guides for the rest.
Five rules
The rules we don’t break.
- 01
We find the problem before we sell you the fix.
Every project opens with what’s actually costing you, found in your search results and your receipts, before anything gets designed.
- 02
One price, in writing, before anything starts.
One number. Anything you add later gets priced before it’s built, never billed after. No hourly, ever.
- 03
Nothing gets built until you’ve signed off on how it looks.
You approve the design first. Changes are built into the schedule, not billed as extras.
- 04
A small number of jobs at a time.
Your project gets whole attention instead of a slot in a queue. That is the only reason the work can hold this standard.
- 05
We show proof, not promises.
Tracking is on from day one, in your own account. We won’t claim a result the numbers can’t show.
The launch test · every launch
Tested like a customer,
before you go live.
Before your site goes public we go through it the way a customer would. Send the form. Book the appointment. Join the list.
If you sell anything, make a real purchase, watch it land in your account, and refund it.
A site isn’t finished when it looks good. It’s finished when everything works.
Every launch. No exceptions.
What we check, before every launch
-
Send every form and confirm it reached you
Passed -
Book an appointment and cancel it
Passed -
Join the list and receive the welcome
Passed -
If you take payments: pay, watch it arrive, refund it
Passed -
Every check passed, in writing
Signed off
The road to launch
Every date on one page, before day one.
Within 24 hours of our first working session you get a dated roadmap: every date to launch, what happens on it, and who holds the pen. Every account is opened in your name. Every monthly cost is written down before you approve a design.
Domain, DNS and hosting
Opened in your name, with us added. You are never renting your own address back from anybody.
Google Business Profile
Claimed, filled out and verified, with the name, address and phone matching the site exactly. Started early, because verification can take weeks.
Analytics and Search Console
Inside your own Google account, switched on from day one, with every tracked action verified before launch.
Every platform and its cost
A written map of every tool the site needs, who owns the account, and what it costs a month. You see it before you approve the design, never after.
Payment accounts
In your name, with identity verification opened on build day one. Only you can do it, and it is the step that delays launches.
Launch day
What happens, in what order, and who to call if anything’s off.
Where this starts
Now you know how it runs.
You’ve seen every step. Bring us the business, and we’ll build the site that proves it.
Book your BBLBBL, as in Bardroom Brand Lab. No surgeon required.
A first real conversation, not a sales call, and a reply within one business day.